Welcome to the press kit of Capri Sport! On the following pages you will find relevant information about our company. If you have any questions, please don't hesitate to
contact us!
About Capri Sport
Capri Sport is a luxury athleisure and wellness brand created for women who move through life with intention. Blending elevated style with real-life functionality, Capri Sport is committed to redefining what modern wellness looks and feels like—on the mat, in the mirror, and in the world.
We design performance-forward activewear, everyday elevated loungewear, and lifestyle essentials that empower women to move, rest, and show up as their strongest, most unapologetic selves.
Whether you're headed to a Pilates class, running errands, or traveling across the country, Capri Sport is made to move with you.
Our Story
Capri Sport was born out of personal transformation. After losing both parents to preventable illnesses and becoming a mother herself, founder Jamie Cousins felt a deep call to prioritize wellness—not just as a trend, but as a legacy. She wanted to create something that honored her journey through grief, motherhood, and rebirth.
What started as a personal healing path became a brand: one that fuses fashion with purpose and empowers women to take control of their well-being without sacrificing style.
“I created Capri Sport for women like me—who carry so much, love so deeply, and still show up every day. This brand is for the woman becoming everything she’s ever needed.”
— Jamie Cousins, Founder
What We Offer
1. The Signature Collection (Launching Sept 2025)
Divided into three sub-collections:
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Capri Flow: Studio-to-street yoga sets, jumpsuits, and signature jackets in buttery-soft fabrics.
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Capri Align: Seamless and ribbed performance wear with luxe piping detail, designed to flatter every move.
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Capri Move: Athletic pieces made for intensity—compressive, functional, and still sexy.
2. Limited Capsules
- Holiday drops (e.g., Valentine’s Day, Summer Edit, Breast Cancer Awareness)
- Graphic tees and lifestyle items like hats, bags, and socks
3. The Wellness Edit
A growing content and community platform including wellness brunches, pop-ups, retreats (coming 2026), and digital resources curated to support the whole woman—body, mind, and spirit.
Fast Facts
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Founded: 2025
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Headquarters: Orlando, FL (online-based)
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Founder: Jamie Cousins, a mother, wife, entrepreneur, and student at Howard University
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Target Market: Women 25–45 who value wellness, fashion, and community
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Product Range: Over 45 SKUs launching in the debut collection
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Instagram Growth: +20 new brand impressions per day (pre-launch)
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Community Reach: 2,000+ organic email subscribers & followers across social platforms (pre-launch)
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Core Values: Wellness, Womanhood, Confidence, Community, Style
Why We’re Different
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Fashion meets Function: Every item is designed to transition effortlessly from workout to real life.
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Story-Driven: Every collection is rooted in a story—because we’re not just selling clothes, we’re building legacy.
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Wellness as Identity: We don’t treat wellness as a trend. We view it as a lifestyle—and a right.
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Intimate Community: Through our Capri Sport Social Club and in-person activations, we’re building sisterhood, not just customer lists.
Founder Bio
Jamie Cousins is a visionary entrepreneur, seasoned sales strategist, and wellness advocate. A wife and mom of two, Jamie blends her background in real estate, her leadership experience, and her deep personal transformation into a brand built on purpose. She believes fashion should empower women, not pressure them. Through Capri Sport, she is reclaiming space for Black women and all women to look good, feel good, and do good—on their own terms.
Media Assets Available
- Brand photography & campaign lookbook (Fall 2025)
- Founder headshots + bio
- Product flat lays
- Capri Sport logo + brand assets
- Media inquiries: press@caprisportofficial.com
Let’s Connect
Website: www.caprisportofficial.com
Instagram: @caprisportofficial TikTok: @caprisportofficial
Email: press@caprisportofficial.com
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